Dollars Make Sense.

J. Cole Has Huge Balls.

Posted in music. by Jason Mekkam on March 23, 2015


G.O.M.D. stands for ‘Get Off My Dick’. When I saw J. Cole dropped a visual for the eighth track off his 2014 Forest Hills Drive today I was very much expecting whether or not Jermaine would actually say ‘dick’ to be the most controversial thing about the video. I was wrong. Jermaine playing a house slave is the most controversial thing about the video.

On so many levels ” G.O.M.D.”could have ended up being a colossal train wreck – it’s daunting depicting sensitive subjects successfully and tastefully in a five minute window. More often than not such attempts fall victim to feeling painfully forced. But not “G.O.M.D.” It wins because it’s subtle. Lawrence Lamont (who also directed Big Sean’s acronym heavy “IDFWU“) wisely chose to refrain from letting Jermaine go complete Django in this clip, allowing for the focus to be on the drama instead of the action.

J. Cole plays a house slave at odds with the field hands because of his privileged position and yet not being accepted either by the white folks whose house he takes care of because.. well he’s their slave. Awkward right? Refusing to accept his fate however, J. Cole’s character rebels and with the assistance of the slave master’s daughter, steals the keys to the gun cabinet, arms his peoples ands take over the plantation. Part of me can’t help but feel, especially after all the time Jermaine spent down in Ferguson, that this video is a bit allegorical, with the real life Jermaine being born to a black father and white mother and having struggled early on with his own racial identity only to overcome his demons, becoming the voice uniting a generation fed up with racial injustice and indifference.

And he’s gonna fuck massa’s daughter. So take that racism.

I vehemently applaud what J. Cole’s and Lamont accomplished here. It’s empowering. You can feel the music video’s climatic tension and the entire clip does a impeccable job of bringing to life the feeling of Branford Marsalis’s “Berta Berta” – the spiritual that Jermaine samples heavy here.

All in all, good shit.

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